Privacy Policy
Last Modified: 24 May 2025
This Privacy Policy explains how Picreel Pte Ltd ("Picreel," "we," "us," or "our") collects, uses, and discloses information about you when you access or use our website, trafflume.com (the "Website"), and the Trafflume AI software-as-a-service platform (collectively, the "Service").
By using our Service, you agree to the collection and use of information in accordance with this policy.
We collect information in a few different ways to provide and improve our Service to you.
A) Information You Provide to Us:
- Account Information: When you register for an account, we collect information such as your name, company name, email address, and password.
- Billing Information: To process payments, we may collect billing details, which are securely handled by our third-party payment processors.
B) Information We Collect Automatically:
- Usage Data and Cookies: When you use our Website and Service, we automatically collect information about your interactions, such as your IP address, browser type, pages visited, and other standard log data. We use cookies and similar tracking technologies to help operate and improve our Service.
C) Information We Process on Your Behalf from Third-Party Services:
- Advertising Platform Data: To provide our Service, you must authorize us to connect to your third-party advertising accounts, such as Google Ads. When you grant this authorization, we access and process data from your accounts on your behalf. This data includes, but is not limited to: campaign names and structures, ad performance metrics (clicks, impressions, cost, conversions), keywords, and account settings. This information is treated as your confidential data.
We use the information we collect for the following purposes:
- To provide, maintain, and improve our Service.
- To create and manage your account and process your subscriptions.
- To analyze the performance of your advertising campaigns and provide you with data-driven insights and recommendations within the Service.
- To communicate with you, including sending service-related updates and responding to your inquiries.
- To ensure the security of our Service and prevent fraudulent activity.
- To comply with legal obligations.
We do not sell your personal information. We may share your information only in the following limited circumstances:
- With Service Providers: We may share information with third-party vendors and service providers who help us operate our business (e.g., cloud hosting, payment processing). These providers are contractually obligated to protect your data.
- For Legal Reasons: We may disclose your information if required by law or in response to a valid legal process.
- In a Business Transfer: If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
We implement and maintain reasonable security measures appropriate to the nature of the information we process to protect it from unauthorized access, alteration, or destruction. We retain your information only for as long as necessary to fulfill the purposes outlined in this policy, provide our Service, or as required by law.
Our commitment to your privacy extends to the data we access from Google APIs. Trafflume AI's use and transfer of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements. Information received from Google APIs is used exclusively to provide the core functionality of the Trafflume AI Service to you, the user. We do not use this data to develop, improve, or train generalized artificial intelligence or machine learning models.
Our Service is not directed to individuals under the age of 18, and we do not knowingly collect personal information from children.
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last Modified" date.
The Service is operated by Picreel Pte Ltd. If you have any questions about this Privacy Policy, please contact us at:
Email: support@trafflume.com
Address: 140 Robinson Road, #13-01, Singapore 068907